Two sizes fits all...

In sales and distribution terms, Worldwide Brands offers flexibility. We work either as a distributor by taking title; warehousing, distributing and invoicing the customer, or as a sales agent on commission, with the manufacturer delivering and invoicing the customer.

This flexibility is a hallmark of the business: "What is important in all our dealings with the manufacturer is what is right for the brand. Sometimes it is better for us to handle matters as a distributor, sometimes as an agent." Martin Wathes, Managing Director, Worldwide Brands Ltd.

The 'two sizes fits all' approach also applies to the two divisions of Worldwide Brands Ltd. The main division- Worldwide Brands- handles brands for mainstream retail, i.e. Grocery Supermarket Chains. Gourmet World- set up to serve the quality end of the independent sector (see Gourmet World page).